Spanning Three Generations

In 1962, Don Short started Short Associates, Inc. in Leo, Indiana as a sales organization providing Life and Health products, and later Property and Casualty services. Doug Short and his brother joined the business with their father in 1980, and Julie and Lindsay joined in 2009 and 2013 respectively.


Donald L Short

Donald L. Short




Douglas J. Short



lindsay wojnarowski

Lindsay (Short) Wojnarowski

Special Projects

julie short

Julie (Short) Ramer



The Beginning

With Doug's primary focus being group medical insurance, he desired to grow the business by focusing on the administration of group medical products, so he and his father branded the health division as BeniComp, Inc. (abbreviated for "benefits" and "compensation"). In 1990, BeniComp continued its growth and became licensed to provide comprehensive Third-Party Administrative services for self-funded clients. Around 1995, BeniComp became a national third party administrator and launched a new executive medical reimbursement product called BeniComp Select. BeniComp is also the exclusive supplemental wellness and executive medical reimbursement administrator for two national insurance companies: Pan-American Life Insurance Group and Unified Life Insurance Company.

three national insurance companies

Patent-Pending Wellness Product

In the early 2000s, BeniComp moved its home office to Fort Wayne, Indiana and developed a wellness product, called BeniComp Advantage (now part of IncentiCare), to add to its administrative services. This patent-pending product has received state Department of Insurance approval for sales distribution in most of the 50 states. IncentiCare links to employers and health plans in order to encourage healthy lifestyle change among employees. IncentiCare does this by implementing monetary incentives – at the deductible or premium level – that serve as motivation for employees to take control of their lifestyle and eliminate controllable claims from their employer’s health plan altogether. Combining knowledge of one’s personal markers with experienced preventive coaching and customized resources and tools is where IncentiCare's clients see great success and ROI.

Learn more about IncentiCare

Secure, Online Wellness Portal

In the early 2010s, BeniComp ventured into the central Florida market adding a presence in Tampa. In 2013, BeniComp launched its first wellness portal allowing participants to access screening results and receive actionable health information to achieve lifestyle goals. With the launch of the portal, BeniComp has been able to interact more frequently with clients, as well as the general public, by offering healthy recipes, exercise ideas, and researched health information. 

The Future of Health Insurance

In 2014, BeniComp reached new heights as BeniComp Insurance Company. Taking decades worth of experience, BeniComp now offers TPAs a full ecosystem of innovative products, including our most powerful product ever: IncentiCare. Short for "incentives" and "healthcare", IncentiCare is a preventive insurance product that is built around the concept that "the future of health insurance is a health solution." 

Learn more about IncentiCare

National Recognition

BeniComp has been featured in Forbes Magazine, Employee Benefit News, The Wall Street Journal, USA Today, Medscape and other publications for its innovative approach in providing solutions. BeniComp has been awarded the Best Business Practice of the Year by SHRM in 2007. Most recently, BeniComp Advantage won the Platinum award as a Fit Friendly employer from the American Heart Association, furthering our mission of wellness.

benicomp publications logos